Design is not about “decorating.” It’s about communicating.
The design process is really about problem-solving: What are you trying to communicate – a brand, a mood, a message? To whom? And on what platform? How can you make the most impact, with clarity and purpose?
Successful design integrates carefully-selected images, graphics, text, and composition to communicate without clutter. Scale, proportion, balance and color are tools for creating interest, focus, and harmony.
My design philosophy is simple – though not always simple to achieve: Be noticed. Be focused. Be remembered.
My goal as a designer is not just to create but also to curate. We have all seen ‘design’ that just doesn’t work. Chances are it results from too many elements competing for attention. I am strategic about building a hierarchy of design elements and maintaining enough ’empty’ space.
Empty space, used wisely, can be a designer’s ‘secret weapon.’ It can even become the central feature of design. (e.g. the “DragonHeart” iPad case on this page.)
My personal aesthetic leans toward clean and modern, with a deliberate mix of hard and soft elements to create contrast and interest. But I will customize the look and feel of every project to the needs of my client – and the message we are trying to communicate. That message might be literal, metaphorical, or even abstract – which may seem to contradict the idea of focus. But sometimes the goal is, in fact, to leave the viewer feeling uncomfortable or unsettled, as seen in the Anti-smoking Campaign poster series on this page.
As a digital illustrator, I create and customize images from scratch. These “vector” illustrations can be scaled up or down without ever losing resolution – unlike a photograph or ‘raster’ image (e.g. .jpg, GIF, etc…) that becomes blurry or pixelated when enlarged. A vector illustration will always maintain clean lines and perfect color, regardless of whether it’s a simple shape or a more complex image with multiple layers and transparencies. Although vector illustration is highly-detailed and somewhat time-consuming work, it can be incredibly useful. Once created, a vector illustration can be customized and altered to fit many applications, shapes, and sizes.
Branding & Logo Design
Logo design is an important part of the branding process, but it’s not the only part. Branding is, first and foremost, about identity. Your brand is your signature. A unique and strategically designed logo or logotype will support and enhance your brand, and a carefully considered color-palette, font selection, and composition will help build a consistent, cohesive visual identity.
- Professional photos.
- Social media.
- Website applications.
- Print, advertising, packaging, marketing pieces.
- Custom projects large & small (including holiday cards, photo restoration, invitations, and more.)
Photoshoot scheduling, set design, and styling services also available in collaboration with:
My approach to web design is almost always to keep it simple.
Aesthetics and ease of navigation are equally important. If a site isn’t intuitive, users will quickly move on.
A visually pleasing, clear hierarchy of information is essential, using images to replace text whenever possible. If you aren’t sure where to begin, I will help you strategize, organize content, write copy, source photos or arrange and style a photoshoot.